Conference on bedding down the international and domestic status quo, development trends, problems were fully discussed.In terms of the number of participants to explore the depth of the problem or from the level of the participants point of view, this meeting can be said that my feather bedding industry for many years the highest standard, the highest level of one of the forum.The participants agreed that: China's feather bedding market has entered a new period of development, the prospects are very broad.

After 20 years of market development, Japan's share of down bedding and 103%, the U.S. accounted for 50%, Europe 60% Europe and the United States of the hotel industry's share of down bedding has reached 80%, indicating the advantages of down bedding have been an international recognition. China is the world's largest exporter of feather bedding producing country, but the domestic market and abroad, feather bedding, lags far behind. As the brand marketing and consumer awareness is weak, coupled with inadequate publicity on the advantages of down bedding, down bedding, large numbers of consumers awareness is very low. With the increasing standard of living of our people, continuous improvement of housing conditions, the pursuit of natural style way of life is an irreversible trend, down bedding, already have to open up market conditions, China down bedding industry leader in the domestic market, the brand has already begun to hair force. Chen Chiu-chairman, said: North Swan With the 2008 Beijing Olympic Games, business opportunities, inviting more than 100 hotel companies jointly promote eco-down is to improve the quality of the hotel. The World Expo 2010 held in Shanghai, North Swan Expo will continue to be opportunities for re-entry into the hotel industry. Hu Kai Tung, General Manager said: Down is the most cost-effective thermal material, breathable wicking warmth, which made the best bedding down bedding supplies, but the lack of sales channels, and guide ineffective, resulting in sluggish sales. Zhejiang Sam Hong Group in recent years developed low levels of high school grades were down to meet the market demand, through the Group buy, television shopping, department store sales and other sales methods, has achieved remarkable results, facts show that China's market to a new feather bedding, period of development.

                                                                             
Memory, to jointly promote 

 At the meeting, from Japan, the United States and Taiwan on behalf of their own experiences, their own experience to teach their Chinese counterparts to open up market experience. Kawada, and as chairman, said: feather bedding in Japan, entered the hotel the hotel, due to Japan's rapid economic development, people travel conditions, stayed in hotels to consumers through personal experience, come to realize the benefits of a Down was then promoted down bedding market. Xia Yuan, general manager at the meeting of "down point is that you have a lifetime task, as well as our lifetime thing" business philosophy, and she agrees that governments, industry associations should undertake to cultivate a market and consumer education responsibilities. Chen Hsiu-mei, general manager of bedding down with her to do 20 years of experience to tell us: If you conscientiously do, down bedding and the market will certainly be able to open outlets. She said: In the past they are the main department stores, supplemented by restaurants, hotels, supplemented by the main department store is now in the process of down bedding made in the promotion of the concept of healthy sleep, while the royal family also have new things made sense of the old ideas with the Taiwan National Palace Museum in cooperation with the culture and feather bedding, carry out cultural marketing, the seemingly ordinary feather has been developed as a high-end gifts.

 International Feather Lab CEO, Mr. W ilfor d L ieber briefed the meeting was in Europe and the United States down the historical development and to data on Europe and the United States market has been slowly declining, the Chinese market will grow rapidly, he hoped that Chinese manufacturers, distribution Business Association together with the feathers and the international organizations, and jointly promote feather bedding.                                                                

Trend, the new options, winning by force

Forum, everyone agreed that feather bedding, green, healthy sleep is the development trend is the new choice to consumers in China, a market.  Down bedding market in the development of key cognitive problems of consumers, the popularity of the problem category.  At the same time, there still exist some errors of consumption: for example, would be considered high-end products down, the price is high; department stores are not as the main bedding sales; down was false and so thin and light sleep.  We believe that the current leader of China down by this stage there is no brand, so we must rely on winning together, we must join together to market, make the cake bigger.

 After listening to the views of the Association, will be bedding down in a number of manufacturers and distributors, supported by market research earnestly carry out outreach, increasing consumer awareness at the same time called on manufacturers strict quality control and jointly safeguard the Down bedding reputation.

The Forum meets in lively discussions in the end, through the conference, participants a common understanding, to learn the Japanese and European feather bedding market development of the advanced experience, and established and vigorously develop the domestic market, the basic direction of bedding down in order to further promote China's feather bedding industry's rapid development, play an important role.